Job title: Communications and Marketing Executive
Job function: Marketing & PR
Job level: Experienced (non-manager)
Where: Office-based (in Hackney, London)
Hours: Full-time
Contract: Permanent
Education level: Undergrad
Salary: £24-27k, dependent on experience
By email: [email protected]
The role
An opportunity to join an exciting and dynamic Start-Up with a passion for doing things differently. We've experienced massive growth over the last year and are expanding our marketing team as a result.
As the executive you will be responsible for feeding into and executing our marketing strategy across content, email marketing and Influencer outreach. You will also be involved in our PR strategy, as well as assisting the Head of Growth with an overall digital strategy.
Being highly organised is a must; you’ll be managing not only your own time but coordinating with a largely remote team. You’ll need to be an excellent writer and communicator and have the ability to juggle multiple priorities to ensure we achieve our ambitious deadlines and growth targets.
About us
Digital Mums specialises in getting mums job-ready with in demand digital skills, so they can find rewarding roles that sync with family life. So far we have trained over 400 mums with 300 more currently in training. Our Co-Founders Nikki Cochrane and Kathryn Tyler were recently named as Red Women of the Year 2016 in the Start-Up category as well as Marie Claire magazine Future Shapers and Campaign Magazine Digital Mavericks.
We are creators of the #WorkThatWorks Movement and are bringing about widespread cultural change to the way we work in Britain. Forget the rigid 9-5, coat-on-chair model, we aim to encourage more businesses to embrace a new way of flexible working for all.
Our vision is to empower all mums and businesses with #WorkThatWorks - the perfect flexible working culture that enables employees and employers to thrive. It’s a vision that we’ve fully adopted with a 100% flexible working policy.
Responsibilities can include:
Marketing
Managing and building various email lists and campaigns.
Segmenting lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
Supporting our Social Media Manager and Head of Growth with organic and paid social campaigns.
Handling third party blogs on Digital Mums site.
Comms
Confidence in reaching out to influencers to build relationships and manage collaboration opportunities.
Collating press coverage and reports/compiling press and influencer lists.
Further down the line, organising events from round tables with high profile influencers and press to campaign launch events for hundreds of guests.
Data and reporting
Analysing data on Google Analytics and generating reports and insight from it.
Monitoring and reporting on the performance of various marketing channels and campaigns.
Using Salesforce to generate monthly marketing reports
Maintaining metrics reports on marketing and sales activities.
Designing customer surveys to gather data and insights.
Content creation
Drafting compelling blogs/content for both Digital Mums and third party sites.
Support with content creation, including photo and video content creation using video editing software.
Requirements
Essential
Excellent writing skills.
Understanding how to tailor copy for different audiences.
Ability to manage multiple projects at the same time in a fast-paced environment.
Tech savvy - we use a vast array of digital tools such as Trello, Slack, Unbounce and the ability to get used to using them quickly is essential.
Comfortable with data - you’ll be working with Google Analytics, Salesforce, Microsoft Excel and more.
A passion and strong understanding of our business mission.
Ability to be autonomous and take ownership of projects.
Being very organised.
Confidence in conducting proactive outreach to third parties.
1 year minimum of marketing/comms/content creation experience.
A sense of fun. We have a serious mission but like to have fun along the way.
Desirable
Past experience with email marketing and/or web analytics.
Working knowledge of InDesign or Photoshop.
Experience with video editing software.
A love of dogs!
To apply
If you have the relevant experience for this role and would like to apply, please send a CV and covering letter outlining why you are perfect for the role, and how you meet the person specification to: [email protected] Please use the subject heading: Communications and Marketing Executive.
Deadline for application: Thursday 27th April. Interviews will take place on the following week
Start date: As soon as possible after interviews
