We train mums with in-demand digital skills to help them create stimulating, flexible careers that fit around family life. For businesses, we provide high quality, flexible social media support to help them grow. And so far, so good: to date we have worked with nearly 1,000 mums and businesses.
For all mums to achieve their perfect work/life balance for the good of businesses everywhere
We have a big goal here at Digital Mums to support every mum to achieve their perfect work/life balance - something we call #WorkThatWorks. Equally, we want to give businesses access to high-quality flexible freelance talent so they can make the most of digital and social media. Our solution is to offer innovative learning programmes that provide mums with in-demand digital skills that get them job-ready and enable them to kickstart flexible careers.
We live in an age where technology has irrevocably changed the way we work yet there is still a serious lack of flexible working in the UK. Too many mums are still forced into having to choose between a fulfilling career or being there for their children. 54,000 women lose their jobs every year due to maternity discrimination and there are currently 2.6 million mums not working in the UK. Of course, for some staying at home is a choice, but seven in 10 SAHMs would go back to work if there was more flexibility. 64% of mums have taken work below their skill level simply because it is flexible.
We're solving two problems with one positive solution, offering a way to empower mums to access the skilled work they deserve, on their own terms, while providing businesses with highly-skilled digital talent.
Empowering mums to kickstart new careers in digital
Our co-founders, Nikki Cochrane and Kathryn Tyler, first set up their own social media agency, Hackney Social, in 2012 and were overwhelmed with demand from small businesses. They needed more social media managers and recognised mums as a vast untapped pool of talent.The work was a perfect fit as it was totally flexible and would fit brilliantly around family life. Using Kathryn’s training background, the pair designed a course to teach mums everything they needed to know and empower them to kickstart new careers in digital.
That was three years ago, and to date, Digital Mums has worked with nearly 1,000 mums and businesses. We currently boast a 95% graduation rate and 85% of our Associate Programme graduates are currently working, which they directly attribute to our training. Our vision is that all mums should be able to achieve their perfect work/life balance and that’s why 10% of all our profits go to training low income mums via our bursary fund, so our programmes are inclusive for all.
Nikki and Kathryn were both named Digital Mavericks by Campaign magazine this year and two of the 40 women over 40 currently shaping the internet by the Telegraph’s Stella magazine. In October, they were also named Red Women of the Year 2016 in the Start-Up Category and were one of 11 women presented with Marie Claire's Future Shaper Awards.
We live and breathe our vision to create the perfect work/life balance
We’ve grown from a team of just four to 32 in the past two years and all of our team are empowered to create #WorkThatWorks for them. The majority of us are mums that work part-time and remotely, and between us we have nearly 50 Digital Kids! We strongly believe work is a thing you do and not a place you go.
But that’s not to say we don’t love a team get together. Whether it's doing the Tough Mudder together or meeting at our HQ in Hackney, you can always guarantee a lot of fun! In fact, our office is a popular place to visit thanks to our Co-Heads of Snuggles and Cuddles, Mr Coop, the English Bull Terrier, and Rolo, the French Bulldog puppy.
One of our mantras here at Digital Mums is #DoTheHustle; whether you’re in our team or part of the wider community, we’re all about having self-belief, taking ownership and making opportunities happen. We’re proud to work with and train such incredibly passionate women, all of us united by the desire to find #WorkThatWorks.
Choose a course now and take a step towards joining our network of over 400 talented Digital Mums. Or submit your details and begin the process of hiring one of our fantastic, flexible and affordable social media managers!