Free resources to help you nail your social media marketing in 2020
We are committed to helping small businesses to make 2020 the year they nail social media. If you are at the stage where you’re managing your own social media then you’ve come to the right place. There are loads of ways to learn, from joining a free Masterclass, downloading our free white paper to listening to an audio lesson or enrolling on a free short course. Read on to find out more.
Success on Social Media in 2020
How small businesses can make 2020 the year they nail their social media strategy.
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We have eight brilliant blogs to share over the next two weeks.
From 'Career Break' to 'Career Broken'
Taking time out from work can mean it’s difficult to re-enter the job market but 'career break' shouldn't mean 'career broken'. Today we are launching our new report "Locked out of Learning" which builds on our previous research into maternal unemployment, but now focuses on the potential of adult learning as a solution to support mothers back into rewarding work. Read on to learn more about the findings from our latest research and to review our recommendations.
Free resources to help you nail your social media marketing in 2020
We are committed to helping small businesses to make 2020 the year they nail social media. If you are at the stage where you’re managing your own social media then you’ve come to the right place. There are loads of ways to learn, from joining a free Masterclass, downloading our free white paper to listening to an audio lesson or enrolling on a free short course. Read on to find out more.
Social Media
Success on social media in 2020 | Build a social media marketing funnel
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. In this series, we have learned about the social media algorithms, how understanding your customers and building a sociable brand is the key to making them work for you, how important it is to have an influencer and content strategy and how data is the key to knowing what is working and what isn't. This is the final blog in the series, the final piece of the puzzle - building a social media marketing funnel.
Social Media
Success on social media in 2020 | Make data-driven decisions
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We have been sharing eight brilliant blogs over the past two weeks. This is the penultimate blog in our series and perhaps the most important of all. While it's crucial to understand your customers, to have a sociable brand and to craft a content strategy if you aren't using data effectively you can't learn over time what works and what doesn't.
Social Media
Success on social media in 2020 | Craft a content strategy
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We are sharing eight brilliant blogs over the next two weeks. In our previous blogs, we learned the importance of understanding our customers and building the right sociable brand which are essential steps before crafting a content strategy. Before we begin let’s just say that we could genuinely write a book on all you need to know about successful content strategies. So what we aim to do in this blog is to give you some key pointers.
Social Media
Success on social media in 2020 | Have an influencer strategy
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We are sharing eight brilliant blogs over the next two weeks. Don’t want to wait? Then get our white paper instead, which contains all the blogs plus some bonus content. Download this here. We also have some brilliant free courses you might find useful on our Work That Works Academy here. In our previous blogs, we learned to develop a sociable brand that places the customer at its core. In this blog, we will learn how even a business with the smallest budget can have an influencer strategy.
Social Media
Success on social media in 2020 | Building a sociable brand
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We are sharing eight brilliant blogs over the next two weeks. In our previous blogs, we learned about social media algorithms and why understanding our customers on a deep level is the key to working with them. In this blog we will talk about the next most important element of success on social media that is something unique to Digital Mums - building a sociable brand using a pie chart.
Social Media
Success on social media in 2020 | Understanding your target customers
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We are sharing eight brilliant blogs over the next two weeks. In our previous blogs we learned about social media algorithms, how they work and how they prioritise quality conversations, content and relationships. In this blog, we will cover the most important strategic piece of the puzzle to tick these boxes - understanding your target customers.
Social Media
Success on social media in 2020 | Understanding social media algorithms
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We are sharing eight brilliant blogs over the next two weeks. In our previous blog, we followed the history and the evolution of the social media algorithm and learned that algorithms give more weight to quality conversations, quality content and relationships and less weight to anyone being overly promotional or spammy. So what does this mean for your strategy?
Social Media
Success on Social Media in 2020
How small businesses can make 2020 the year they nail their social media strategy.
Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We have eight brilliant blogs to share over the next two weeks.
Social Media
Foundation in Social Media Marketing: 2020 Admissions Open!
We have officially opened up admissions for our next Foundation in Social Media Marketing course, starting in January This course is designed around the needs of busy mothers and women, offering maximum flexibility through online study and bite-size lessons.
Foundation in Social Media Marketing DMHQ
"I knew it was time to sharpen up my skills with a view to propelling myself forward into something more exciting."
Rose Crabb was a marketing insights specialist on a three-year career break when she realised she needed to update her digital skills after taking some freelance work. She is now a Strategist at a small Artifical Intelligence startup and credits the course for giving her the skills and confidence to get this job.
Back to Work Bootcamp Digital Skills Learning Mums Stories
The course gave me the confidence to say; “Yes, I can do that”
Victoria was a stay at home mother when she started the course but with her oldest starting school was keen to start working again. She decided to update her skills to support her move back into the workplace. Here’s her story.
Back to Work Bootcamp Digital Skills Learning Mums Stories
“I now feel in a good place in my career. Studying with Digital Mums helped me massively.”
Kelly Jacobson Collins is 46 and has two boys aged 8 and 6. She lost her job and was in a career rut when she chose to study with us, having lost a lot of confidence. Thankfully the Bootcamp gave her the boost she needed and she is now loving her job as a Compliance Product Director for Unruly and even managed to negotiate a higher salary.
Back to Work Bootcamp Digital Skills Redundancy Learning
“I went from a Digital Dinosaur to Digital Dudette”
Denise Harman lives in Wandsworth, South West London, with her husband and five year-old twin girls. Previously a management consultant, Denise took five years out to look after her children. Find out more about Denise's journey from digital dinosaur, to digital dudette and how this improved her career prospects.
Back to Work Bootcamp Digital Skills Career Break Learning
Skills, Learning and the Future of Work
The internet has transformed the world of work. Find out what happened, how things have changed and what you can do to ensure you don't let this new digital world leave you behind.
Digital Retox Learning
Back to Work Bootcamp: 2020 Admissions Open!
If you are on a career break and are looking to walk back into the workplace with confidence, then look no further. Our Digital Retox course has been renamed, reworked and rebooted specifically for women on a career break.
Back to Work Bootcamp work that works
Too Scared For Study
Have you ever thought that you weren’t good enough? When you look at courses do you think you won’t be able to do them? That they’ll be too hard? You’ll fail? You’ll make a fool of yourself by trying? It turns out... you're not the only one.
Locked Out Of Learning Learning Adult Education LearnIn Mental Health Career Confidence
Too Stressed For Study
Mothers are often time poor, and if they can find a few hours for study, they're juggling a number of spinning plates and learning something new requires the mental focus that many feel they simply don’t have. One of the biggest barriers to learning that comes up in our conversations with mothers is a lack of time and critically, a lack of headspace to take advantage of learning opportunities.
Locked Out Of Learning Learning Mental Health Wellbeing Adult Learning LearnIn
Too Old To Learn
Our latest research found that confidence issues were hardest felt by older mothers, with 25% of mothers over the age of 51 lacking the confidence to learn something new. 28% said they felt they were too old to learn. But is it true you can’t teach an old dog new tricks? Read on for the finding from our new "Locked out of Learning" report.
Locked Out Of Learning Adult Learning LearnIn Learning
Too Skint For Study
Our new research has shown that outdated skills and knowledge are really holding mothers back in their careers and keeping them out of the workforce. The solution is to engage in adult learning but 1 in 2 of the mothers we surveyed had not engaged in any formal learning within the last 3 years. Given mothers are concerned about their skills and knowledge dating and how this could impact their career, why is this? Read on to find out...
Locked Out Of Learning Learning Adult Learning work that works LearnIn
From 'Career Break' to 'Career Broken'
Taking time out from work can mean it’s difficult to re-enter the job market but 'career break' shouldn't mean 'career broken'. Today we are launching our new report "Locked out of Learning" which builds on our previous research into maternal unemployment, but now focuses on the potential of adult learning as a solution to support mothers back into rewarding work. Read on to learn more about the findings from our latest research and to review our recommendations.
Learning LearnIn Adult Learning Maternal Unemployment
Overcoming financial barriers to learning
Understandably cost comes up time and time again as a major barrier to learning something new. So we’ve pulled together some ideas of what you can do if you’re finding financial hurdles to learning something new.
#LearnIn Learning
The rise of the over 50 freelancer
Freelancer stereotypes might be all millennial creatives, but that’s certainly not the reality. You might be surprised to find that it’s actually the over 50s that are dominating the freelance workforce in 2019. Read on for some of the reasons behind this trend and to learn how we're supporting those who are looking to make a move into freelancing in their 50s and beyond.
Freelancing freelancer over 50s work that works freelancer life Learning
10 Top Tips to Becoming a Successful Freelancer
Learn more about our new “Becoming a Successful Freelancer” course which has been designed to help parents and parents-to-be get more flex in their lives.
Freelancing Empowering Women workthatworks Learning freelance
The Importance of Personal Branding for Freelancers
Having a strong personal brand has become increasingly important for a successful career in today’s competitive jobs market but, given freelancers can succeed or fail on the basis of their reputation, having a compelling personal brand has now become a necessity.
Freelancing freelance Personal Branding Empowering Women workthatworks Learning
5 tips to help you look after your mental health as a freelancer
There are numerous benefits of freelancing, particularly when it comes to your emotional wellbeing are many. But how do you overcome some of the challenges that ditching the ‘9 to 5’ can bring?
Podcast Freelancing workthatworks Empowering Women Learning freelance
Is confidence stopping you from learning something new?
Learning has been proven to have positive benefits to confidence and self-esteem. So if you’re sitting there thinking that you aren’t capable of learning, then it sounds like you’re the sort of person that would benefit hugely from doing so!
Learning #LearnIn
Freelancing your way into a flexible, rewarding career
We have launched a brand new course designed to help and support parents in overcoming all the potential barriers they face, so that they can build a successful freelance career.
Freelancing workthatworks Empowering Women freelance Learning
Finding the time to study
The major barrier to learning that comes up in our research findings and conversations with women learners is time. Read our 7 Top Tips to help you carve out some time to #LearnIn.
Learning #LearnIn
Back To School For Mums
Never mind back to school for the kids - it’s time that mums leaned into #LearnIn
Learning workthatworks #LearnIn
Why you need a social media strategy
Rather than talk about what’s new in Social, we want to talk about what’s NOT new. Those unchanging, fundamental principles that underpin social media success.
DMHQ Learning Social Media
8 tips for freelancing in the school holidays
Freelancing during the summer holidays? Read on to learn how to manage the juggle!
Freelancing Empowering Women workthatworks
"The course has enabled me to plan my social media strategy for my new business with a lot more confidence."
Meet Helen Robinson, founder of Gifted Local. Helen completed our Foundation in Social Media Marketing course and is now excited about applying her learnings to grow her new business which connects people to creative businesses in their local area helping them to shop more sustainably.
Foundation in Social Media Marketing Case Study Mums Stories
"I now have a much better understanding of how social media enables businesses and charities to engage with their target audience."
Heather Paton works as a Programme Coordinator for Link UP London’s ReLaunch Programme who funded her place on our Foundation in Social Media Marketing course. She lives in Clapham with her family.
Foundation in Social Media Marketing Case Study Mums Stories
"Be the one doing it properly, not the one playing at it!”
Emma MacFarlane, 48, is a successful marketing freelancer and lives in Thames Ditton, Surrey, with her husband and family. She completed the Foundation in Social Media Marketing to expand her social media knowledge and to offer another marketing avenue to her clients.
Foundation in Social Media Marketing Mums Stories Case Study
"I have seen my confidence improve and the tweaks that I’ve started implementing are already showing results on the business accounts."
Keri Mason, 40, completed the Foundation in Social Media Marketing to support her move to freelancing, so she can weave social media into her portfolio of content creation services.
Foundation in Social Media Marketing Case Study Mums Stories
"We have really enjoyed the course and it has delivered what we wanted and more."
Klara Akerstrom, 39 and Mel Booth, 43, are the founders of Marketing Lab a friendly Marketing Consultancy offering practical and tailored advice and support to a diverse range of clients based in the Surrey Hills. They jointly completed our Foundation in Social Media Marketing course and are looking forward to sharing their newfound social media expertise with their clients.
Foundation in Social Media Marketing Case Study Mums Stories
"Learning has given me an incredible network and lifelong friends"
“It’s not what you know, it’s who you know” – or so the saying goes. I think the reality is that both are important, but since I graduated from Digital Mums just over a year ago, I have really learnt the value of having a good network.
#LearnIn Learning Mums Stories Case Study
Can leaning into learning really transform your life?
When people think about the benefits of learning they traditionally think of employment benefits such as improved employment prospects, increased earnings and job satisfaction. However, learning can deliver far more powerful emotional and psychological benefits that are often surprising and unexpected.
#LearnIn #Learning Mums Stories
Benefits of learning: Employment
The benefits of learning are broad and far-reaching. In this blog, we will focus on the employment benefits that adult learning delivers.
Why you need to “lean in” to learning
In our new campaign #LearnIn - why women need to lean into learning - we will be talking a lot about the importance of lifelong learning and in this blog, we explore why.
DMHQ Learning #LearnIn Lifelong Learning
Forget Lean In here’s why you need to Learn In
Digital Mums run awareness-raising campaigns designed around our core mission to reduce maternal unemployment and to improve the maternal experience in the workplace. Find out about our NEW campaign: #LearnIn
DMHQ #LearnIn
Digital Mums launch our brand new podcast
In celebration of our 5 year anniversary of delivering social impact, we have launched our very own Digital Mums podcast!
DMHQ Podcast
The secret to our social impact
If you are intrigued by how we manage to get such great results from our online courses, our CoFounder, Kathryn Tyler, shares some of the secrets to our success.
DMHQ Learning Social Impact Report
Social impact report 2019
We've hit the 5th anniversary of our first ever Digital Mums graduates and because social impact is at the core of our business we wanted to measure the social impact of our learning experiences. Read on to find out how we are performing at delivering these benefits.
DMHQ Social Impact Report
5 years of social impact
It's five years since our very first Digital Mums' students graduated, so what better time to reflect on our journey, our original mission and look at the impact our Social Media vocational training has had on the 1500 mums who have studied with us.
DMHQ
Finding the time to study
Finding the time to do our 6 month vocational training is easily one of the biggest areas of consideration for our prospective trainees. So to help anyone wanting to find out more about how to manage it, this blog shares top tips from students and graduates.
DMHQ Advanced Diploma
Lights, camera, action - shining a spotlight on Digital Mums’ training
Take a look behind the scenes of our Digital Mums' training
DMHQ Social Media
Introducing our new training course: Foundation in Social Media Marketing
We are so excited to launch our first ever non-vocational social media marketing training course and hope that this will help us get closer to our mission of supporting millions of mothers to find the rewarding career they deserve.
DMHQ Social Media Learning
Why we stand by Avon’s stand4her campaign
As the world’s largest women’s network, Avon is committed to understanding the issues around women's economic participation and supporting women to overcome the challenges they face.
Campaigns
Digital Mums helped me build a global business from my bed
Hear the inspirational story of how one of our Digital Mums graduates built a global business while she was on bed rest
What sets us apart from the online crowd?
Want a taste of what it's like to study with Digital Mums? Read on for some sample lessons and an overview of our vocational training that gets you job-ready like no other online training can.
A Day in the Life of a Social Media Manager
One of our amazing graduates Emel Rizwani hosted a webinar recently to talk about her journey to becoming a Social Media Manager and what a typical day in her life looks like.
Mums Stories
"I felt empowered as soon as I started the course."
Find out how one of our Advanced Diploma Graduates got the job of her dreams before she had even graduated our training!
Mums Stories Case Study Advanced Diploma
We're on a mission to help more mums!
Our vocational Diploma in Social Media Marketing training has come to an end whilst we develop a new course aimed at helping more mums find #WorkThatWorks. Here we look back at the unique training that helped many mums ditch the 9-5 and work flexibly around their families.
DMHQ
Reflecting on the last five years and planning the future of Digital Mums
Our Co-Founders take time to reflect on five years of training and the future of Digital Mums.
DMHQ
Time to invest in you with our new-look Digital Retox course
Our new-look Digital Retox course is here! Check out how you can keep up with the evolving modern workplace and build the career you deserve in just seven weeks.
Digital Retox Learning
The Do The Hustle Toolkit!
Check out our Do The Hustle toolkit - a free resource bank to help our social media graduates build a successful and sustainable freelancer career.
DMHQ Graduates
Future-proof your career with Digital Retox - our next-generation digital skills building course
Find out more about our Digital Retox course designed to fast-track students' understanding of the key digital technologies and skills crucial to the 21st Century modern workplace.
Digital Retox Learning
Grab a seat - and the popcorn - for the launch of our Digital Retox #Talkshowtaxi
Following two successful pilots, we're opening up admissions for our first all-singing, all-dancing Digital Retox course! If you want to reboot your digital skills and give your career confidence a boost, read on!
Digital Retox Learning
“The race against the clock to get to the office for 9am is finally over”
Read about this Advanced Diploma Digital Mum and how she has launched her own business since graduating
Mums Stories #WorkThatWorks Case Study Advanced Diploma
Making friends with Imposter Syndrome
Business and life coach, Nicky Raby, shares her top tips to tackling Imposter Syndrome on a day to day basis
Imposter Syndrome Empowering Women
“Forget overqualified and underpaid - there is a flexible career option for mums that actually works.”
Sarah gives us an honest and in-depth look at the Digital Mums' Diploma in Social Media Management Course and how she now has #WorkThatWorks
#WorkThatWorks Mums Stories Case Study
Happiness is ... women supporting women
Learn how to find the clients and money you really want from The Happiness Explorer, Lydia Kimmerling
#WorkThatWorks Empowering Women
'After 20 years of corporate 9-5, I now have the flexibility to choose when I work'
Graduates of our Social Media Marketing: Associate Programme share the brilliant jobs they have landed since graduating
“I can finally see a more flexible future as a working mum”
Find out how students on the pilot of our 12 month Social Media Manager 3.0 Course are getting on
7 Top Tips To Help Your Freelance Career Fly
We show you how to boss it as a freelancer and achieve the #WorkThatWorks dream
"I can't believe how far I have come after being 'just a mum' for the last six years"
Find out how Kerry got on doing our Social Media Marketing: Associate Programme and why it has completely changed her life
How Much Does a Digital Mum Earn?
Find out exactly what our graduates are earning after they have completed our training
Sun, Sea and Social Media - do our courses abroad!
Hear about how you can do our training from Europe and the brilliant Digital Mums that have found amazing flexible careers as a result
Why retraining with Digital Mums is like having a baby
Find out how Helen found completing our Social Media Marketing: Associate Programme and what she has been doing since graduating.
"We have flexible work - no experience necessary!"
We spoke to graduates of our Social Media Managament Course about their experiences finding work after finishing the Course.
Mums Stories
The Digital Mum Guide to Asking for Flexible Working
Our Co-Founders Nikki and Kathryn break down exactly what the process for asking for flexible work should look like.
Becoming a Digital Mum (the good, the bad and the downright fugly)
Beth gives us a behind the scenes look at the Digital Mums Social Media Management Course
Calling all full time working mums looking for flex!
It’s been five months since we launched our pilot training programme for full time working mums and we’re really excited to say that word from our early adopters is that it’s working well! So well in fact that we’re ready to roll out our next two pilots.
IWD: 12 Awesome Women who inspire us at Digital Mums
To mark International Women's Day we celebrate just some of the awesome women that inspire us every day
REAL Learning and how to get job-ready in six months
In a new blog series our co-founder Nikki Cochrane gets detailed about our training - this week we look at the new Course Movements.
Learning
Fashion, fun and flat lays: my journey to flexible work
Read about our awesome graduate Angeline and how her life has changed since completing our training
Should I use my maternity leave to change career?
Here we weigh up the pros and cons of retraining on maternity leave and the questions you should ask yourself before you take the plunge
DMHQ
From 9-5 to flexible freelancer
Read about our amazing student Emma and how she found completing our Social Media Management Course.
Mums Stories
Work from home jobs don't need to be lonely
Read all about our amazing Digital Mums who are working together and conquering the world of social media!
Love is Blooming at Digital Mums
Find out who the #DMCollective crowned as their favourite children's TV personality in our Valentine's day poll.
DMHQ
Six reasons why there will never be enough social media managers
In our latest blog, we uncover the six reasons why there will never be too many social media managers.
Why it’s time to #ShareTheLove (and a big treat for you!)
Check out all the exciting things we have planned for our #ShareTheLove campaign - including our brand new discount!
DMHQ
How to use social networks to find f******* work in 2018
Find out about everything that happened at this week's event with LinkedIn.
DMHQ
No more 9-5: How I signed a multinational company the day I finished the course
Hear about our amazing student, Becci, who has just completed our training and already landed her first client!
8 Work from home ideas
Fed up of working 9-5? Find out about eight interesting and flexible jobs which can all be done from home.
My career change to the perfect work from home job
Hear from our awesome graduate Joanne on why she decided to make a career change from nurse to Digital Mum
Mums Stories
Is 2018 the year you do some f******* work?
Check out our new competition for the chance to win a free place on our Social Media Management Course.
DMHQ
How to find F******* Work in 2018
Read about our exciting event with LinkedIn which is happening at the end of this month.
DMHQ
“I felt job ready and confident at graduation”
Lisa, one of our awesome graduates, shares the top five things she learnt while completing her social media training.
Mums Stories
“My name is Darran and my wife is having an affair with her phone!”
Louise, one of our incredible graduates, gives an honest account about the challenges she faced completing our training.
Mums Stories
Meet our Masterclass Megastars
Find out about our expert masterclasses which are part of our Social Media Training and the famous faces which run them.
Learning DMHQ
Don’t want maternity leave to end? How I became a work from home mum
Molly, a successful mum blogger, shares her story of how she became a work at home mum.
Celebrating the #DMCollective - Women supporting Women
Read about our first ever #DMCollective Awards and the amazing women who started them.
Mums Stories
How to create an awesome remote team
Our amazing Operations Manager, Jo Dale, shares how we create a friendly and supportive community within our largely remote team.
“From maternity discrimination to a career change"
As part of the BBC's #mumtakeover Laura, one of our incredible graduates speaks about the discrimination she has faced as a mum in the workplace and how she finally found #WorkThatWorks.
8 Quick Wins to an Awesome LinkedIn Profile
Follow our eight tips to make your LinkedIn profile stand out and find out how to sign up to our brand new LinkedIn email course.
Learning DMHQ
5 Tips for Retraining During a Career Break
Elvira Tynan, our Co-Head of Learning, shares her top five tips on how to get the most out of retraining if you've had a career break.
Learning
Why we need to embrace a new way of working
The Hoxby Collective, winners of the first Digital Mums #WorkThatWorks Award, discuss why the world of work needs to embrace flexible working.
