Many people that want to banish the ‘9 to 5’ for good start dreaming of freelancing. That’s no surprise, particularly for parents, as freelancing means you can work from home, avoid commuting and reduce astronomical childcare costs. And it means you can set your own hours which is an attractive option for juggling work and family.
So it’s no surprise that the number of female freelancers has grown 55% since 2008. New mothers moving into freelancing has shot up by almost 80% (compared to a 36% increase in men). There’s also a rise in women over 50 moving into freelancing as they find career options becoming more limited.
At Digital Mums, we have trained over 1,600 women to become social media experts and the vast majority - 78% of them - have become freelancers. This is compared with just 8% who were freelancing before they trained with us, and we receive e-mails and messages of thanks from so many of these women for helping them transition into freelancing for a flexible yet rewarding career.
Now there is no doubt that freelancing can provide the ultimate flexible career however, we do see women struggle with some aspects of freelancing - it’s not all a walk in the park (at lunchtime)! There are common barriers that can get in the way of the flexible and enjoyable career that they want and these barriers fall into the following categories:
- Strategic barriers | Difficulty in setting the right strategy for building a freelance career. Many women find it hard to develop a clear offering and understanding of who they should be working for and what to charge.
- Practical barriers | A lack of skills needed to market and sell their services effectively, with a limited understanding of how to develop a sales funnel to build a continuous pipeline of new clients.
- Psychological barriers | A crisis of confidence. Many women are held back by a lack of confidence and this means they find it harder to win work, earn the right fees and face a constant struggle with over-delivering, which can leave them overworked and stressed about money. Freelancing can also be a lonely business so they can become socially isolated.
So this got us thinking. How could we offer more support to women who are looking to become successful freelancers? Well today, we're very happy to be sharing some exciting news with you...
We are delighted to announce that we have launched a brand new course designed to help and support women in overcoming all the potential barriers they face, so that they can make a freelance career a success.
The course will include some of our tried and tested lessons from other courses we have designed including;
- Finding your unique USP
- Building a strong personal brand and a killer LinkedIn profile
- Setting the right pricing strategy
- Building sales funnels and marketing yourself online and offline
- Managing clients
And we have also included plenty of brand new lessons and resources in order to create a unique framework on how to become a successful freelancer including our KNOW, GROW, SHOW model:
- KNOW | Reflect on your values, skills, passion and purpose in order to understand your USP and who you should be working with. We will then support you to translate this into a strong personal brand.
- SHOW | Clearly communicate your brand on and offline and learn how to become a thought leader to stand out in your industry.
- GROW | Build the skills to grow your freelance career. Build a sales funnel, learn how to find clients and better evaluate your marketing tactics and crucially, learn how to manage clients effectively to ensure you get a killer reputation.
We have also designed a unique Digital Mums Coaching Model that runs throughout the course to help with the confidence issues that have the potential to hamper each stage of the journey.
If you are smashing it in your freelance career already, then this course may not be for you but do come and join us if:
- You’re looking to move into freelancing but don’t know how or where to start.
- You’re new to freelancing and need some support in building your career from scratch.
- You’ve been freelancing for a while and are struggling to make things work.
Our new course “Becoming a Successful Freelancer” starts in February and will run for 10 weeks, with a break for Christmas. You will need to commit to around 3-4 hours of study each week over the 10 week period.
The course costs £299 for a limited time only. That’s less than £30 per week to get a flexible career. And if you’re currently self-employed or run a limited company don’t forget you can expense the course fee too.
To find out more and get the information pack sign up here.