We were totally blown away by the quality of campaign entries we received for the Digital Mums Best Social Media Campaign Award in association with Women in Marketing. After much debate the Digital Mums team have whittled down the entries to a final five.
So now it’s time to cast your vote. Read on for all the detail on the shortlisted five campaigns and click through to vote. The campaign that receives the most votes will be announced at the Women in Marketing Awards ceremony in Central London on November 10th. Thanks again to all of our fantastic Digital Mums for their amazing entries!
1. The Campaign: #ParentingLikeItIs - Mummy’s Gin Fund
The Digital Mum: Gretta Schifano
The Detail: Mummy’s Gin Fun is a London based parenting network and social enterprise. Gretta worked with them as part of her training on our Social Media Marketing: Associate Programme and designed a brand awareness campaign. The Mummy’s Gin Fund community is well known for supporting others so Gretta hooked her campaign on a fundraiser for Bliss, a charity which supports premature and sick babies and their families. Using Twitter and Facebook she asked people to share stories of their non-perfect parenting experiences using the #ParentingLikeItIs hashtag. A campaign sponsor, South East Builders & Decorators, agreed to donate £1 to Bliss, for every tweet, retweet and story shared.
The Results: Gretta’s campaign resulted in highly shareable, humourous and engaging content and many parents sharing their stories and images. She totally exceeded her KPI targets, successfully achieved her brand awareness objectives and raised £1,000 for Bliss in the process.
2. The Campaign: #WeSupportGrowth - Child Growth Foundation
The Digital Mum: Claire Williams
The Detail: The Child Growth Foundation (CGF) is a leading charity supporting adults, families and their children with rare growth and endocrine conditions. Claire was matched with CGF as her programme partner on our Social Media Marketing: Associate Programme and was tasked with increasing brand awareness via social media. Her content based campaign focussed on Facebook and Twitter and was split into two phases. The first focused on the rare conditions CGF provide specific information on and reached out to those with newly diagnosed children and the second focused on the support CGF offers to those suffering with the conditions.
The Results: As well as smashing her KPIs, Claire’s campaign established CGF as a thought leader and resulted in the charity being asked to join various high-profile research teams. The campaign has also created a supportive online community who share their personal stories and spread the word on the charity’s work.
3. The Campaign: #KickUpTheArts - The Arts Crusade
The Digital Mum: Angie Gough
The Detail: Angie created The Arts Crusade social media platform as part of her training on our Social Media Management Course. The aim of her campaign was to inspire Hackney residents with children to participate in the area’s lively art scene. Using the hashtag #KickUpTheArts Angie wanted to inspire people to do arty activities with their children and to overcome feelings of nervousness and intimidation around going to galleries or cultural spaces with them. The campaign ran across Facebook, Twitter, Pinterest and Instagram was also combined with blogging. Angie also focussed on influencer outreach to set the Arts Crusade up as the go-to social media platform for all things arty in Hackney.
The Results: Angie well exceeded all her KPIs. As part of the campaign, Angie ran a “mumshour meets museumhour” tweetchat which saw the #museumhour hashtag trend for the first time in its three year history. In a very short space of time the Arts Crusade has become an established influencer in its own right.
4. The Campaign: #NaturalSkincareAdvice - MaryJean
The Digital Mum: Victoria Harper
The Detail: MaryJean produces traditional handmade soap and skincare from Scotland. As a student on the Social Media Marketing: Associate Programme, Victoria was tasked with creating a campaign that would root the brand in the natural skincare market, giving it a voice and genuinely adding value to its fans/followers. Victoria used Twitter and Facebook to create a campaign around ‘Effortless Natural Beauty’ inspired by the products natural ingredients. Content included images encapsulating Effortless Natural Beauty, as well as natural skincare advice all aimed at building the brand’s credibility and authenticity.
The Results: Victoria smashed her KPIs and also delivered two feature-length blogs anchoring the campaign and setting out the brand owners’ story. In addition she cleverly capitalised on the news agenda to deliver two news-driven Twitter polls around checking suncare packaging on the hottest days of the summer.
5. The Campaign: #WeLoveEast - East London With Kids
The Digital Mum: Jo Thorpe
The Detail: Jo created the East London With Kids Movement [ELWK] as part of our Social Media Management Course. Her aim was to build a community for carers with kids under five and give them information about child friendly events and venues in East London. ELWK shared community news, workshops and activities. Posts covered parenting interests and explored "me time" offering suggestions for well being and nights out. The campaign ran on Twitter, Facebook and Instagram and was supported by a series of blogs. Collaborations with key influencers worked to amplify the content and bring additional expert perspectives.
The Results: The campaign quickly built a good sized engaged audience and all KPIs were significantly exceeded. Jo also successfully hosted a tweet chat with journalist Miranda Sawyer as a special guest. ELWK continues to run and enjoys ongoing engagement and has become a local influencer in its own right.
Terms and Conditions: Winner will be the campaign who receives the most votes. One vote per person, entries close at 23.59 Thursday November 3rd. Full terms and conditions can be found here.