Free Masterclasses
Sometimes you just want to be able to ask a question to an expert. If that’s the case why not join one of our free taster lessons, which give you a flavour of what it’s like to study with us. We run these throughout the year. Register using the links below to join the next one.
Understanding Social Media Strategy
If you aren't being strategic you aren't doing social media marketing you're just doing social media. We cover the most important strategic elements of social media marketing, from understanding your target audiences to building a sociable brand and effective content strategy.
Register for the next live lesson here.
Understanding Social Media Algorithms
Demystify social media algorithms and understand what the algorithms like and don't like and what this means for your social media strategy.
Register for the next live lesson here.
Understanding Social Media Stories
Learn about the rise of Stories formats, what makes a good Story and get ideas on what Stories you might create for your business.
Register for the next live lesson here.
Understanding Best Practice for Graphic Design
With visual content becoming more and more important for social media marketing learn some graphic design do's and don'ts to make your visuals look more professional.
Register for the next live lesson here.
5 Mistakes to Avoid with Facebook Advertising
With organic social media marketing becoming more and more challenging spending some budget on paid advertising has become crucial for business growth on social. But it's easy to waste your money. Discover some of the most common mistakes businesses make and learn how to avoid them.
Register for the next live lesson here.
Our free white paper
Download our free “Success on Social Media 2020” white paper to get loads of handy tips all in one place. It’s a brilliant resource to refer back to throughout 2020. Access this here.
Free audio lessons
It can feel exhausting keeping up with developments on social media so why not listen to our handy free audio lessons to get a summary of what changed on each social media platform in 2019 and what that means for your strategy for 2020.
Social media in 2020 | Instagram updates for small businesses
Listen on iTunes here.
For non-iOS listen here.
Social media in 2020 | Facebook updates for small businesses
Listen on iTunes here.
For non-iOS listen here.
Social media in 2020 | LinkedIn updates for small businesses
Listen on iTunes here.
For non-iOS listen here.
Social media in 2020 | Twitter updates for small businesses
Listen on iTunes here.
For non-iOS listen here.
Free short courses
The Future of Social Media
Find out about the future of social media and the trends that will impact brands in 2020. Enrol here.
Social Photography for Beginners
Learn some basics to take your camera skills to the next level using your smartphone. Enrol here.
Our Foundation in Social Media Marketing course
Don’t forget we also offer our 5 star 10-week “Foundation Social Media Marketing” course which will teach you the fundamental process necessary to plan and execute successful social media campaigns. Then once you know how to develop a sound strategy, we'll teach you the tactical know-how required to see results on each of the four main social media platforms, Facebook, Twitter, Instagram and LinkedIn.
Over the ten weeks you'll cover:
- How to develop user/buyer personas that place the customer at the core of your social strategy.
- How to establish a strong sociable brand that adds value and builds relationships with your audience.
- How to design an effective social influencer strategy.
- The importance of content marketing and how to craft a manageable content strategy for a brand.
- The process for prioritising the right platforms for the right brand.
- How to make data-driven decisions that improve the success of your strategy over time.
- The most effective tactics for each of the major social media platforms (Facebook, Instagram, Twitter, and LinkedIn).
Click here to enrol to make sure you’re getting social media right for your business this year.
