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Digital Mums From agency employee to agency owner

From agency employee to agency owner After 20 years working in advertising agencies we supported Nicola to set up her own agency

After 20 years working for London advertising agencies Nicola Gardiner was looking forward to starting a new life with her young family in Hertfordshire.

But just two months after they moved house the pandemic hit and Nicola’s chances of easily finding work that would fit round her new lifestyle disappeared. This proved to be the push Nicola needed to start her own business.

“I was always hoping I would start my own business but never believed deep down I would, explained Nicola.

“But the work situation was so depressing that I thought upskilling would be useful, so I signed up with Digital Mums.”

However, looking over the Advanced Diploma course outline the mother of four-year-old twin boys suddenly had a crisis of confidence.

“I read the topic areas and the overview and just felt, “Can I really do this?” I felt really apprehensive with a real lack of confidence but the way you are supported through the course is fantastic.” explains Nicola.

“There’s always someone on Slack to answer questions in real-time and you have your peer group to bounce ideas off.”

Every Advanced Diploma student is also matched with a client that is drawn from the pool of Digital Mums alumni members running successful agencies to offer on-the-job training - which Nicola really rates.

“The on-the job learning is just brilliant. From managing a client and finding the right influencer to measuring and reporting. You learn so much and because they have been Digital Mums in the past, they know how it is.”

Soon I will have to turn down work and I never thought that would be the case so quickly.

Nicola graduated this January and set up her company NGSM, helping creative businesses and lifestyle brands to use social to grow.

The following month she secured her first clients - which she says means the initial investment has been well worth it.

“When I signed up, I was told we would probably get work straight away, which I couldn’t quite believe but it turned out to be true and I have already made back the cost of the course.

“As soon as I said I was doing the Digital Mums Advanced Diploma opportunities came my way. It felt like a bit of a gamble and a risk at the beginning but now I have a real mix of clients. Any time soon I will have to turn down work and I never thought that would be the case so quickly.”

To learn more about how you can apply for a coveted spot on our unique Advanced Diploma in Social Media Marketing click here.

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