We always love celebrating our incredible graduates’ success. Joanne Szczyglowski, aka The Ealing Mummy, who completed our Social Media Management Course last year, was featured this morning on the Victoria Derbyshire show on BBC TV! You can watch Joanne’s interview here and read her blog below about why she has taken the step to retrain with Digital Mums and make a career change from nurse to Digital Mum.
We often hear how it is common to embark on a new career in your thirties or forties, especially after maternity leave and here I am as proof that it does happen. I trained to be a Registered Nurse when I was eighteen and almost twenty years later here I am starting a career in something completely different. And best of all it’s a job where I am able to work from home!
It feels refreshing and exciting to have learnt a completely different skill and I have managed to do it at the same time as working part time as a Practice Nurse and of course being a mum to my five year old daughter.
I qualified as a nurse in 1997 and even though it was very hard work at the time, I felt really valued and supported. However, over the past few years the pressure on the NHS has increased so much that I felt the level of care I could give to my patients had been compromised and wasn’t authentic. I just didn’t want to keep leaving work at the end of the day feeling stressed and dissatisfied.
I started looking for retraining ideas and social media was always something that intrigued me. I’d actually started a blog pre doing the Digital Mums training (which is now called The Ealing Mummy). I could see that using social media correctly could make a real difference to its success. Around that time Digital Mums popped up in my Facebook feed and I knew it was the right time for me to learn something new so I took the plunge and applied for the Social Media Management Course! My plan was to keep my blog going and look at monetising it but also to retrain as a Social Media Manager and take on clients.
I started the course in November 2016 and I was introduced to my amazing peer group- five other Mums completing the training who became my support for the next seven months. We didn’t live near each other but that didn’t matter because we had weekly meetings online and were constantly whatsapping! I created and managed my own grassroots social media campaign, Ealing With Kids, as I wanted to write about activities which you could do with your children in the local area as well as supporting local businesses too.
Through completing my training, I have learnt so many valuable skills from knowing the basics of setting up different social media platforms to understanding how to use analytics to measure success and improve performance. I could go on and on as my learning curve has been steep, but what I really what to convey is that it’s possible to learn to work in a completely new field.
So here I am now embarking on a whole new career. I use all of the skills I have learned in the course as part of my blogging work. In fact I am now successfully monetising the blog which is really exciting. Recent partnerships include working with Cath Kidston and becoming the official blogger for Ealing Broadway Shopping Centre which is local to where I live.
Plus I already have my first social media client which is The Little Gym Chiswick and I am in talks with some others.
My goals for the future are to keep monetising my blog and to continue my work as a freelance social media manager, I have come a long way since starting the training and I am looking forward to living a more flexible lifestyle. For now I’m also going to continue one day as a week as a practice nurse. I couldn’t be happier to be focusing on my passion for writing and helping other businesses grow their social media following and presence.
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