The incredible mums who complete our Social Media Management Course have a range of different backgrounds and skills which can all be used during their training and when they smash it as Social Media Managers. A number of our graduates were previously teachers, who went into the profession thinking that the school hours and long summer holidays would be the perfect fit for flexible working. But in reality they found being a teacher actually led to long days and working at the weekends. This is what our graduate, Louise, experienced before she completed her training last year and found #WorkthatWorks. Check out her guest blog below.
"Until having my son 3 years ago, my life had pretty much been all about teaching. I can already hear the comments about 9–3 working and long holidays as I write.
The truth is the reality is very different and as much as teaching seems to promise so much as a flexible career option when you have children it actually doesn’t. You leave early, get home late and have work to do in the evenings and weekends. That doesn’t leave much room for the whole motherhood thing and it starts to bite.
I first heard about Digital Mums on maternity leave but at the time it wasn't practical to do the course. Fast forward a couple of years and I received an email to say that they were recruiting for The Social Media Management Course. It could be completed in 15 hours a week and when and how you did the hours was flexible as long as it got done.
Those who hesitate are lost so I decided to reply that I was interested. I went through the application process thinking ‘there are only 20 places so I’m unlikely to be successful.’ But I was! I spent the next few weeks wandering around in disbelief and also wondering if I was completely mad taking this on while working full-time as a teacher!
But once the course started I knew I had made the right decision. When you start, you are put into peer groups and you have weekly hangouts with them to discuss your assignments and learning. This proves to be invaluable and you end up with a great group of friends who support you through thick and thin.
As part of my training, I had to set up, manage and run a campaign over 3 social media platforms. My campaign was RefreshFood and ran on Facebook, Twitter and Instagram. It was all about fresh food and fresh ideas on food - encouraging us to refresh our thinking when it comes to how we eat, cook, buy and view food.
The most challenging aspect of course was studying, completing assignments, running a campaign and working as a teacher full-time, not to forget being a mum to a 2 year old! I had to make some sacrifices: getting up at 5am (although a benefit of this was connecting with @theearlyhour on Twitter who publish articles at 5am) working late in the evenings and fitting in all things social media as and when throughout the weekends. It was hard at times and I wondered if I would actually get through but there was a huge amount of support from my peer group, other Digital Mums, course tutors and Twitter!
My biggest a-ha moment was when I began joining tweet chats and realised I had the confidence to interact and add value. I was no longer feeling the whole imposter syndrome. I had a voice and knowledge and I was going to use and share it. One of the most exciting parts of the course was hosting my own tweet chat #RefreshFoodChat. It was a bit of a revelation about how powerful social media is at building passionate, engaged communities with shared interests.
Ultimately my biggest success was to do with me. Yes, I ran a successful campaign and have great figures on my analytics but what this journey really did was taught me a lot about myself and how I had got into a rut of underselling and devaluing the skills I have. This course has taught me that I have the drive, tenacity and motivation to be a successful Freelance Social Media Manager. It has taught me that despite the odds being stacked against me with all I had taken on, I did it. I completed the course and I am not the same person I was when I began, and for that I will be always grateful to Digital Mums for believing in me when I didn’t believe in myself. I know now that what I had been hoping for, a real work life balance, is actually possible.
If you are considering the course then all I can say is ‘Go for it!’ It is so easy, especially as a mum, to talk yourself out of things or convince yourself you can’t. Let me tell you, you can. If you have a passion for social media and are looking for a flexible working option that will work for you in reality then this is it. It is well structured, informative and there is so much support the whole way through and you even end up with a great group of friends at the end in your peer group.
Since graduating, I have been lucky enough to work with a number of clients in different fields: health and beauty, photography, health and wellness, advocacy, care and business networking. I have provided different services: training, strategy, platform set-up and full platform management. I am also responsible for a weekly tweet chat for one of my clients. I also had my second child 5 months after graduating so am really putting #WorkthatWorks into practice!"
If you are interested in our Social Media Management Course contact us soon as there is now only one more cohort available in 2017. Alternatively simply click here to book in an informal chat with our Admissions Team.