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Digital Mums “I have learned how to map out and build an audience and develop a content strategy for my business which has been invaluable.”

“I have learned how to map out and build an audience and develop a content strategy for my business which has been invaluable.”

Mahtab Chenevix-Trench, lives in Wandsworth, London and has a 22 month-old son. She runs Tabbi Eats, a bespoke meal-planning service.

After her maternity leave ended Mahtab Chenevix-Trench was looking forward to getting back to running her food business.

The former scientist from Wandsworth, London had set up Tabbi Eats, just a year before and loved devising bespoke healthy meal plans for her busy clients.

“I have a PHD in developmental genetics but I have always loved food and wanted a way to combine food, science and research.” explains Mahtab.

“I would meet with clients, learn about their dietary needs, habits and their goals and I would then put together an individual recipe book for them. But then lockdown happened.”

When Coronavirus hit, and her client numbers dwindled, Mahtab took time to reflect and decided to use the time to train in social media.

“I was using social media quite a bit and I wasn’t bad at it, but I wanted to understand how to use it well, explained Mahtab.

“I only had a personal account and wanted to set up a profile to help my business, build a brand and to find new audiences, explains Mahtab.

“The Digital Mums Foundation in Social Media Marketing appealed to me as it is very practical - what I learned that day, I could go and implement straight away. After the live lessons I couldn’t wait to plan out my content, experiment with different hashtags or try posting at different times of the day.


I have learned how to map out and build an audience and develop a content strategy for my business which has been invaluable.

It didn’t take long for Mahtab to reap the rewards of the course with her Instagram account attracting the attention of a food distribution company who offered her part-time work.

“I was so delighted when engagement increased and the number of followers, said Mahtab. “But it was a complete and utter surprise when food company Winterbotham Darby approached me on Instagram.

“The company supplies olives, antipasti and cured meats to supermarkets and they asked me to develop recipes and create videos and photography for their channels.

“It has kept me going during lockdown but it is thanks to Digital Mums that I got that opportunity.

“I’m now looking forward to using my new skills to promote my new project on social media – working with a personal trainer to develop generic post-gym meal plans.”

Check out Tabbi Eats on Instagram here.

Digital Mums “I have learned how to map out and build an audience and develop a content strategy for my business which has been invaluable.”
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"The most important part of the course for me was learning how to develop a social media strategy around my brand.”

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