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Digital Mums A simple framework for success on social media

A simple framework for success on social media

​Find managing your social media overwhelming and confusing? Not sure what you should be doing to see success? Then you’ve come to the right place as we have a brand new framework to help you find clarity.

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Digital Mums What's NOT new for social media in 2021

What's NOT new for social media in 2021

Rather than talk about what’s new in the world of social media over the next two months with the inevitable "predictions for social media in 2021" blogs, we want to talk about what’s NOT new. Those unchanging, fundamental principles that underpin social media success. There's no point chasing the new features and functionalities if you haven't got the basics in place.

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Digital Mums How to build a social media marketing funnel

How to build a social media marketing funnel

Step seven in building a successful social media marketing strategy

We are passionate about supporting small businesses and charities to nail their social media, which is why we have distilled some of our key learnings into handy blog posts. In this series, we have learned about social media algorithms, how understanding your customers and building a sociable brand is the key to making them work for you, how important it is to have an influencer and content strategy and how data is the key to knowing what is working and what isn't. This is the final blog in the series, the final piece of the puzzle - building a social media marketing funnel.

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Digital Mums How to craft a content strategy for social media

How to craft a content strategy for social media

Step four in building a successful social media marketing strategy

We are passionate about supporting small businesses and charities to nail their social media, which is why we have distilled some of our key learnings into handy blog posts. In our previous blogs, we learned the importance of understanding our customers and building the right sociable brand which are essential steps before crafting a content strategy. Before we begin let’s just say that we could genuinely write a book on all you need to know about successful content strategies. So what we aim to do in this blog is to give you some key pointers.

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Digital Mums How to create an earned influencer marketing strategy

How to create an earned influencer marketing strategy

Step five in building a successful social media marketing strategy

We are passionate about supporting small businesses and charities to nail their social media, which is why we have distilled some of our key learnings into handy blog posts. In our previous blogs, we learned to develop a sociable brand that places the customer at its core. In this blog, we will learn how even a business with the smallest budget can have an influencer strategy.

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Digital Mums How to build a sociable brand on social media

How to build a sociable brand on social media

Step three in building a successful social media marketing strategy

We are passionate about supporting small businesses and charities to nail their social media, which is why we have distilled some of our key learnings into handy blog posts. In our previous blogs we learned about social media algorithms and creating personas to understand your target customers. In this blog, we will talk about the next most important element of success on social media that is something unique to Digital Mums - building a sociable brand using a pie chart.

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Digital Mums Understanding your target customers

Understanding your target customers

Step two in building a successful social media marketing strategy

We are passionate about supporting small businesses and charities to nail their social media, which is why we have distilled some of our key learnings into handy blog posts. In our previous blogs we learned about social media algorithms, how they work and how they prioritise quality conversations, content and relationships. In this blog, we will cover the most important strategic piece of the puzzle to tick these boxes - understanding your target customers.

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Digital Mums Understanding social media algorithms

Understanding social media algorithms

Step one in building a successful social media marketing strategy

You can't start building and executing a social media marketing strategy for a business or charity without understanding social media algorithms and how they work.

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Digital Mums Free resources to help you nail your social media marketing

Free resources to help you nail your social media marketing

We are committed to helping small businesses to make 2020 the year they nail social media. If you are at the stage where you’re managing your own social media then you’ve come to the right place. There are loads of ways to learn, from joining a free Masterclass, downloading our free white paper to listening to an audio lesson or enrolling on a free short course. Read on to find out more.

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Digital Mums 10 reasons social media isn't working for your business

10 reasons social media isn't working for your business

The question our team gets asked the most is “Why isn’t social working for my brand?” We have supported over 800 businesses to get the most out of social media, so we thought we’d compile this blog to share our insights on what we have learned from the mistakes they were making.

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Digital Mums How to use data to drive social media success

How to use data to drive social media success

Step six in building a successful social media marketing strategy

We are passionate about supporting small businesses and charities to nail their social media, which is why we have distilled some of our key learnings into handy blog posts. While it's crucial to understand your customers, to have a sociable brand and to craft a content strategy if you aren't using data effectively you can't learn over time what works and what doesn't. So this blog is all about using data.

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Digital Mums Lights, camera, action - shining a spotlight on Digital Mums’ training

Lights, camera, action - shining a spotlight on Digital Mums’ training

Take a look behind the scenes of our Digital Mums' training

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Digital Mums Introducing our new training course: Foundation in Social Media Marketing

Introducing our new training course: Foundation in Social Media Marketing

We are so excited to launch our first ever non-vocational social media marketing training course and hope that this will help us get closer to our mission of supporting millions of mothers to find the rewarding career they deserve.

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Digital Mums Vote Now!

Vote Now!

The Digital Mums Best Social Media Campaign Award

It's time to vote on your favourite social media campaign as part of a brand new Digital Mums Award in association with Women in Marketing.

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Digital Mums Saying goodbye to our Twitter account

Saying goodbye to our Twitter account

Our Head of Growth Richard explains why we're getting rid of one of our Twitter accounts.

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Digital Mums Test, Measure, Reflect and Refine

Test, Measure, Reflect and Refine

With digital marketing, analysing what you are doing and establishing what is working is absolutely crucial.

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Digital Mums Content Strategy 101

Content Strategy 101

Curating and creating content is a huge area and something that we dedicate a significant amount of time to on our courses.

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Digital Mums How to optimise your platforms

How to optimise your platforms

Now we’re in Week 8 it’s time to make your life easier again and share with you how to optimise your social media channels to get even better results.

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Digital Mums The Digital Mums Guide To Influencers

The Digital Mums Guide To Influencers

Are you making friends with the right people on Twitter…and are you building great relationships on LinkedIn with your industry’s thought leaders?

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Digital Mums Time Management SOS

Time Management SOS

Learn how to factor in the time needed to have an effective presence on social media.

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Digital Mums How to create killer social media platforms

How to create killer social media platforms

How do you make sure your Facebook, Instagram or Twitter accounts look as professional and engaging as you and your business?

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Digital Mums How to get the most from your metrics

How to get the most from your metrics

We LOVE metrics here at Digital Mums HQ. And while the language can seem intimidating, they are actually one of the best things about social media.

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Digital Mums 3 strands to standing out on social media

3 strands to standing out on social media

Here at Digital Mums, we teach our students to break down their strategy into three separate strands.

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Digital Mums How to choose the right social networks

How to choose the right social networks

With so many social networks out there, how do you decide which ones are best for your business? We give you the low down on all the key platforms.

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Digital Mums How to win at the social media game

How to win at the social media game

While we know it’s tempting to dive in and get your business out there on social media, unless you know EXACTLY what you want to achieve you’re unlikely to see any value.

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Digital Mums Why Digital Mums believes in #SocialDoneRight

Why Digital Mums believes in #SocialDoneRight

Social media is a part of all of our lives, but business still don't get it. That's why we launched #SocialDoneRight to show businesses just how they can use social media to help them succeed.

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Digital Mums Five social media trends to be aware of in 2016

Five social media trends to be aware of in 2016

We're seeing several exciting social media trends unfold in 2016 – here's a look at five of the most important ones we've identified.

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Digital Mums 4 reasons mothers make great social media managers

4 reasons mothers make great social media managers

Here's four reasons why mums are the perfect demographic to become great social media managers.

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Digital Mums Marketing to mums is broken - here's how you fix it

Marketing to mums is broken - here's how you fix it

Businesses are failing systematically when it comes to connecting with mothers. Our Co-CEO Kathryn explains explains how to fix that.

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Digital Mums Grow Your Business With Social Media

Grow Your Business With Social Media

The simple framework that we use at Digital Mums to make sure we drive results with our social media and consistently improve.

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Digital Mums 10 Steps to Using Social Media Strategically

10 Steps to Using Social Media Strategically

A quick and easy guide for businesses to start using social media to generate results for their business.

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