Untitled-1Untitled-1Untitled-1Untitled-1Untitled-1Untitled-1
Digital Mums The business benefits of flexible working

The business benefits of flexible working

Photography for Parents provides workshops, private courses and online classes for parents to learn the art of children's photography. It was set up by mum Ania Wilk-Lawton, inspired by her own experiences of first-time parenting. She spoke to us about the company, her core belief in having a flexible approach to business and her experience working with Digital Mums.

What was it about parenthood that inspired you to start your business?

It was the experience of being a parent with a young baby, and wanting to find an environment that was stimulating and creative for me as well as being baby-friendly. With Photography for Parents we are catering for that need; bringing together parents who are all passionate about learning new creative skills and photographing their children, but at the same time being in a child-friendly environment that is focused on their families. It is really fulfilling helping mums and dads capture the beauty of their children growing up - by themselves, with their own cameras!

How do you feel about flexible working practices?

As a working parent, I understand completely that flexible working is something that's truly important - it's never easy juggling family responsibilities and work, so it's something we are proudly supporting both in terms of the service we provide for the parents who take our courses and the working environment for all involved in working at Photography for Parents.

Do you think there are any tangible business benefits to flexible working for your company?

Certainly - I am able to benefit from the skills and knowledge of people who are experts in their fields, which they wouldn't otherwise be able to provide under a more traditional rigid structure.

How important was the Digital Mums ethos of getting skilled Mums back into skilled flexible work in your decision to work with a Digital Mum?

It was a big part of the attraction of working with Digital Mums. My "Digital Mum" Corinna was able to understand the challenges of working in such an environment and also to understand the needs of our target audience who are often in the same position - trying to juggle motherhood and professional and personal interests.

What skills do you think mums in particular can bring to the role of social media manager and how have these helped your business?

Definitely mums seem to have the ability to multi-task, a flexible approach to their working hours, delivery-oriented work and, again, a really valuable understanding of the specific 'parent' market segment that we operate in.

And how was the experience of working with a Digital Mum and the Digital Mums training scheme?

I have nothing but positives to say about working with my "Digital Mum". Corinna was conscientious, a pleasure to work with, with a great work ethos and eagerness to learn. I could see that the training she was provided with was helping her grow, and take on new responsibilities and challenges really well as she progressed through the course. Her confidence in her work was also growing with each week. By the end of the campaign she had increased our Twitter impressions by 5,000% and our Facebook likes by 20% - a fantastic result!

Digital Mum Corinna Ilschner managed the social media campaign for Photography for Parents. She has now graduated and is successfully working as a Freelance Social Media Manager.

Digital Mums

Digital Mums Free resources to help you nail your social media marketing in 2020

Free resources to help you nail your social media marketing in 2020

We are committed to helping small businesses to make 2020 the year they nail social media. If you are at the stage where you’re managing your own social media then you’ve come to the right place. There are loads of ways to learn, from joining a free Masterclass, downloading our free white paper to listening to an audio lesson or enrolling on a free short course. Read on to find out more.

Social Media
Digital Mums Success on social media in 2020 | Build a social media marketing funnel

Success on social media in 2020 | Build a social media marketing funnel

Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. In this series, we have learned about the social media algorithms, how understanding your customers and building a sociable brand is the key to making them work for you, how important it is to have an influencer and content strategy and how data is the key to knowing what is working and what isn't. This is the final blog in the series, the final piece of the puzzle - building a social media marketing funnel.

Social Media
Digital Mums Success on social media in 2020 | Make data-driven decisions

Success on social media in 2020 | Make data-driven decisions

Welcome to our new blog series "Success on Social Media in 2020" supporting small businesses to nail their social media this year. We have been sharing eight brilliant blogs over the past two weeks. This is the penultimate blog in our series and perhaps the most important of all. While it's crucial to understand your customers, to have a sociable brand and to craft a content strategy if you aren't using data effectively you can't learn over time what works and what doesn't.

Social Media
Back to Blog

Unlock your flexible
freelance career

Ready to gain in-demand social media skills and kickstart your new flexible freelance career? Click here to get more info on our accredited training.

Kate on white background

Get Started

Enter your details below to take your first step towards transforming your career prospects. We’ll send you our Info Pack and a few emails explaining what we do.

Do you have a background in any of the following: Marketing, Advertising, PR, Comms, Journalism, Broadcast/TV?
What training would you like to hear more about?
How did you hear about us?
Course updates

We’d love to send you ongoing updates about our training, successful Digital Mums and new happenings in the flexible working space. You can unsubscribe any time.

Privacy policy

For more info on how we handle your data, read our privacy policy.