Jo Keigwin has two children aged six and four, lives in Cardiff and owns LovethePix, which sells children’s art prints and cards.
When the first lockdown began Jo Keigwin’s work as a freelance designer began to dry up but instead of feeling deflated, she used the opportunity to focus on her side business.
Joanna set up LovethePix, designing art prints for children’s rooms, a year ago after moving out of London where she had worked in magazines and content media for almost two decades.
“I had been designing posters for my children for a while and then when friends asked me to design prints for them I wondered whether this was something I could make money from, explained Joanna.
“Work then took over but when I found myself without much freelance work when we went into lockdown, I had more time to devote to it. I set up my Etsy shop last August selling prints for children’s bedrooms and playrooms and a selection of cards.”
But after finding it tricky to get traction for her business online, Jo decided to sign up to the Digital Mums Foundation in Social Media Marketing.
“I was following lots of people on Instagram who seemed to be getting loads of followers and sales through their posts but it wasn’t coming easily to me, explained Joanna.
“In my previous role as an Art Director the strategy side was not an area I was ever involved in. The Digital Mums course has really helped to clear up the thought process around each stage of the planning - from developing initial buyer personas for LoveThePix, to working out the commonalities between brand and consumer, through to putting a social media content plan into action.
“Learning the difference between created content and curated content was also really helpful. I have since been using tools to find relevant curated content for a client and it's something I plan to use with my business too.
The most important part of the course for me was learning how to develop a social media strategy around my brand.
Juggling the competing demands of homeschooling and work, Jo also needed training that would fit easily around family life but would keep her feeling challenged.
“The course structure worked well with my current situation, explained Jo.
“I had looked at other courses that were more ‘learn at your own pace’ but I liked the fact that the Digital Mums course included weekly webinars to keep you on track and motivated.”
Joanna is now looking forward to growing her business using the skills she has learned.
“The Digital Mums Foundation in Social Media Marketing has helped me create a clear direction for communicating the business on social and shown me how to improve our presence, in particular, on Facebook and Instagram.
“Our following is slowly growing and with a plan of how to improve future content with relevant posts, hopefully, this will lead to more reach and more engagement in the near future - and ultimately more sales!”
Check out Love the Pix prints on Etsy here.