Untitled-1Untitled-1Untitled-1Untitled-1Untitled-1Untitled-1
Digital Mums Digital Mums meets...The Soap Co.

Digital Mums meets...The Soap Co.

The Soap Co. is a newly launched luxury soap brand and social enterprise supporting people who are blind or otherwise disabled or disadvantaged. When they needed help with their social media, The Soap Co., was matched with Digital Mum, Ruth Thomson. We recently caught up with their co-founder Camilla Marcus-Dew.

Camilla says:

“It’s impossible to do everything yourself as a small business

You really want to but it quickly gets very difficult to manage the different elements. The first six months of The Soap Co., for me, were about launching a product and creating a brand. When we started to think about social media there was no real website or physical product. Social media was about bringing to life the core vision of a luxury product that was also ethical and environmentally friendly. We knew social media needed dedication and focus and wasn’t something I could just do as an add-on to my day job. Step forward Digital Mums.

Our Digital Mum is one of the most passionate people I’ve ever met

Ruth was a great fit; her career has focused on fundraising and marketing for nonprofit organisations. Her most recent role was Head of Philanthropic Partnerships at Cass Business School and City University London so she is incredibly experienced.
No one knew what The Soap Co. was really going to be when we started – it grew a personality of its own, and Ruth helped interpret that. She found great curated content and was patient with tweaks to customer voice and to ensuring on-brand messaging. Beyond that Ruth was adept at social listening and engaging with our followers.

Digital Mums Digital Mums meets...The Soap Co.

A trainee is not there to work in a bubble

You have to be prepared to put lots of effort in. That balance is important, and any business working with a Digital Mum will have to put thought into the direction of any campaign. Strategy needs to be considered weekly as tweaking happens often. This is a learning journey from both sides. The Digital Mum is there to help and guide you but ultimately the organisation makes the final decisions. Personally I have learned an incredible amount about social media from Ruth.

An engaged audience has had a huge impact

We were recently up for the Independent’s Social Enterprise Reader’s Choice Award and there was so much support for The Soap Co. on Twitter. We didn't win but as a two month-old brand it was great to have hundreds of people behind us. We even have the model Lily Cole as a supporter. She shares our tweets and we love the partnership with her store Impossible. With the right person driving it, it’s incredible how social media can put you in front of people. We also have a cabinet minister as a follower and fingers crossed we will be stocked in The Houses of Parliament soon.

The Partner Programme was the best £300 we spent during launch

Since graduating in November Ruth now works freelance with The Soap Co. across our social media. We’ll be moving into LinkedIn and other channels soon. I’m an advocate for Digital Mums wherever I go. People love the concept of getting mums who want to work back into the workplace. Plus social media is an area people often feel overwhelmed by and need expert guidance. Working with a Digital Mum can allow a business to approach social media in a very different way and the campaign they manage might open up some interesting new doors.

Ruth says:

"I feel so lucky to have learned social media marketing in real time by launching such a brilliant new social enterprise brand. There was no time to learn anything in theory, it was all immediate and with real risk as well. It was intense but we got such fantastic support, engagement and feedback from our community. I couldn't believe some of the results we achieved in two months; hundreds of followers and thousands of daily impressions.

I am currently running The Soap Co. Christmas campaign, #FeelGoodXmas. Digital Mums has given me the confidence to know we will make this a success. I'm loving social media marketing, so much so I am planning to launch my own business in January 2016. Social Social will specialise in helping social enterprises, charities and ethical businesses with social media marketing. I couldn't have done it without Digital Mums."

Digital Mums Digital Mums meets...The Soap Co.

Follow The Soap Co. on Twitter, Pinterest and Facebook

Digital Mums The rise of the over 50 freelancer

The rise of the over 50 freelancer

Freelancer stereotypes might be all millennial creatives, but that’s certainly not the reality. You might be surprised to find that it’s actually the over 50s that are dominating the freelance workforce in 2019. Read on for some of the reasons behind this trend and to learn how we're supporting those who are looking to make a move into freelancing in their 50s and beyond.

Freelancing freelancer over 50s work that works freelancer life Learning
Digital Mums 10 Top Tips to Becoming a Successful Freelancer

10 Top Tips to Becoming a Successful Freelancer

Learn more about our new “Becoming a Successful Freelancer” course which has been designed to help parents and parents-to-be get more flex in their lives.

Freelancing Empowering Women workthatworks Learning freelance
Digital Mums The Importance of Personal Branding for Freelancers

The Importance of Personal Branding for Freelancers

Having a strong personal brand has become increasingly important for a successful career in today’s competitive jobs market but, given freelancers can succeed or fail on the basis of their reputation, having a compelling personal brand has now become a necessity.

Freelancing freelance Personal Branding Empowering Women workthatworks Learning
Back to Blog

Unlock your flexible
freelance career

Ready to gain in-demand social media skills and kickstart your new flexible freelance career? Click here to get more info on our accredited training.

Kate on white background

Get Started

Enter your details below to take your first step towards transforming your career prospects. We’ll send you our Info Pack and a few emails explaining what we do.

Do you have a background in any of the following: Marketing, Advertising, PR, Comms, Journalism, Broadcast/TV?
What training would you like to hear more about?
How did you hear about us?
Course updates

We’d love to send you ongoing updates about our training, successful Digital Mums and new happenings in the flexible working space. You can unsubscribe any time.

Privacy policy

For more info on how we handle your data, read our privacy policy.