Untitled-1Untitled-1Untitled-1Untitled-1Untitled-1Untitled-1
Digital Mums Happiness is ... women supporting women

Happiness is ... women supporting women

We have launched a Facebook group called Empowering Women with Work that Works, designed to support all women (not just mums) who are looking to get their career mojo back. With this in mind we've been sharing valuable content to help women to build their confidence and create the work life that they deserve. So far, we've covered areas including imposter syndrome, confidence building, digital trends and tools, branding yourself online and how to put in a persuasive flexible working request. It’s proving to be a very powerful and supportive community and we’ve already reached nearly 3,000 members!

As part of our exclusive content, we’re inviting some fantastic expert speakers into the group to share their top tips and tactics to help build career confidence and happiness. One of our very first guests was Lydia Kimmerling - otherwise known as The Happiness Explorer - who joined us via Facebook ‘Watch Party’ to discuss what's preventing us from working with the clients and making the money we really want.

Here’s Lydia’s top five most common blocks - recognise any?

  • Not being specific enough about who you want to work with. ‘You can’t be for everyone!’ The more we drill down to the specifics of who we are for, the easier it then is to develop our marketing. Scatter gun approaches don’t work.
  • Having low self-worth. When we first become our own boss, we’ve often come from being employed. When someone employs you the guidelines are clear - you’re giving your time for their money. When you have to sell, you’re doing it under the guise of the business. When you start running your own business, you’re now having to sell yourself and it can bring up self-doubt. This is where we really need to work on ourselves and value what it is we’re offering. The more we love, value and respect ourselves, the more confident we will feel going for the money and the clients that we want.
  • Money blocks. We all have them! These are often subconscious, inherited beliefs rooted in our upbringing and they can get in the way of us asking for what we want in terms of income. We need to ‘undo the knots’ to understand what our relationship with money is. We also need to move away from the ‘employee mindset’ of exchanging our time for money. When you’re an entrepreneur you need to think in terms of the outcomes you deliver in exchange for money. Lydia recommended a book which helped her with this: ‘How Rich People Think’ by Steve Siebold.
  • We don’t know how to market. We need to learn the skills and strategies of marketing and then find what works for us because it’s not the same for everyone. It’s often a case of trial and error and sometimes you have to ‘put out some clangers’! But it’s OK, people only remember the last thing you did and it’s an important part of how we grow and evolve.
  • Your goal is too big. It’s good to have an ambitious goal, but we need to break it down. It’s not one big step - it’s hundreds of steps and you can’t plan every one. Just get off the starting block! Lydia's advice for splitting a big goal down into manageable pieces is:
    • Write a list of all the things that you need to pay for in a month so that you have an idea of the bare minimum that you need. This is not the ultimate aim of course, but it will help you off the starting block!
    • Once you know what that figure is, then translate that into how many clients / programmes / packages you’d need to sell to achieve that.
    • Then go out and work on getting that number of clients!

Lydia is a Professional Certified Life and Business Coach (PCC) with the International Coaching Federation and has over 2,500 hours of coaching experience. She has been named ‘Guru To Watch’ by The Times, and was the runner-up in Psychologies magazine’s search for a New Wise Voice. She has an 18,000+ strong following on social and is the official coach for McVitie’s Go Ahead! Summer Buddy Project with Ferne McCann and Bradley Simmonds.

For more tips from empowering women, join our supportive Facebook group here

Digital Mums The rise of the over 50 freelancer

The rise of the over 50 freelancer

Freelancer stereotypes might be all millennial creatives, but that’s certainly not the reality. You might be surprised to find that it’s actually the over 50s that are dominating the freelance workforce in 2019. Read on for some of the reasons behind this trend and to learn how we're supporting those who are looking to make a move into freelancing in their 50s and beyond.

Freelancing freelancer over 50s work that works freelancer life Learning
Digital Mums 10 Top Tips to Becoming a Successful Freelancer

10 Top Tips to Becoming a Successful Freelancer

Learn more about our new “Becoming a Successful Freelancer” course which has been designed to help parents and parents-to-be get more flex in their lives.

Freelancing Empowering Women workthatworks Learning freelance
Digital Mums The Importance of Personal Branding for Freelancers

The Importance of Personal Branding for Freelancers

Having a strong personal brand has become increasingly important for a successful career in today’s competitive jobs market but, given freelancers can succeed or fail on the basis of their reputation, having a compelling personal brand has now become a necessity.

Freelancing freelance Personal Branding Empowering Women workthatworks Learning
Back to Blog

Unlock your flexible
freelance career

Ready to gain in-demand social media skills and kickstart your new flexible freelance career? Click here to get more info on our accredited training.

Kate on white background

Get Started

Enter your details below to take your first step towards transforming your career prospects. We’ll send you our Info Pack and a few emails explaining what we do.

Do you have a background in any of the following: Marketing, Advertising, PR, Comms, Journalism, Broadcast/TV?
What training would you like to hear more about?
How did you hear about us?
Course updates

We’d love to send you ongoing updates about our training, successful Digital Mums and new happenings in the flexible working space. You can unsubscribe any time.

Privacy policy

For more info on how we handle your data, read our privacy policy.