The Programme

Gain practical on-the-job experience during your digital work placement. Design and execute a real social media campaign for a live client and gain complete confidence in your new digital skills. 

Digital Mums The Programme

Work with a real business and be job-ready within six months

The Detail

Skills you'll learn

While on this programme, you'll learn how to:

  • Manage an effective multi-platform social media campaign
  • Develop social media strategies with clear measureables for clients
  • Manage a client as a social media freelancer
  • Set up and optimise social media platforms
  • Use hashtags and create your own
  • Use paid social media advertising
  • Find and engage with key influencers
  • Develop content strategies to reach your target audiences
  • Use tools to help with time management
  • Report on KPIs for clients
  • Understand return on investment
  • Set yourself up as a freelancer
  • Audit your clients' and competitors' channels
  • Find clients to work with

Why it's awesome

By joining this programme, you'll receive:

  • Real experience designing a campaign and managing social media channels for a real business
  • A reference from your live client to put on your CV
  • Cutting-edge training focused on getting you job-ready
  • Seven day a week support from the Digital Mums team
  • A clear step-by-step process to learn how to set yourself up as a freelancer
  • Ongoing training resources upon finishing 
  • Access to the #DMCollective, our online community of social media professionals 
  • An NUS student card

Who it's for

It's an advanced programme, so to qualify you'll need a Marketing, PR, Communications, Broadcast or Journalism background - we just teach you how to apply your existing skills to the digital world. If you don't have that background or want a less demanding course that still up-skills you and gets you job-ready, check out our Social Media Management Course.

Time and Cost

The Programme is 24 weeks, plus 4-5 weeks holiday throughout. Cohorts run every month except August and December. You will need to commit at least 15 hours of your time each week and the cost is £2,499 (£3,000 inc. VAT), which you can pay either upfront or in 2 separate payments, 3 months apart. 

To find out more you can click here to book in a chat with our Admissions Team.

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Success Stories

Digital Mums The Ideal

The Ideal

Digital Skills Upgrade

"Retraining has made me digitally relevant and I now offer social media management as a service at my PR consultancy. Digital Mums has taken my career to the next level." Jenni Page

Read More
Digital Mums I Have The Perfect

I Have The Perfect

Freelance Career

"I was unsure what to do career wise before Digital Mums. I now have four social media clients and work from home in school hours. It's the best of both worlds!" Sarah Bennett

Read More
Digital Mums I Retrained While

I Retrained While

On Maternity Leave

"When my bosses said I had to go back full-time, I had to think fast. Within six months, I'd found my own clients and set myself up as a freelancer. I never went back!" Rachel Tajhbai

Read More

Delivery Team

Digital Mums Penny Othen

Penny Othen

Head of Marketing

Penny heads up our marketing and PR team and is responsible for developing and delivering an innovative marketing strategy for the business.

Digital Mums Elvira Tynan

Elvira Tynan

Co-Head of Learning

Elvira is our Co-Head of Learning, responsible for the delivery of our innovative REAL Learning Programmes, designed to get our students job ready. An Irish-Colombian mum living in (& loving) SE London.

Digital Mums Anita Naik

Anita Naik

Captain of the Mothership

Anita is one of the Captains of the Mothership on G+. She also facilitates between Programme Partners and Trainees so part fixer, part agony aunt, part Equalizer!

Digital Mums Sarah Butler

Sarah Butler

Social Media Guide

Sarah is our Social Media Guide, providing strategic insight and support to students on their journey to world domination in Social Media Management. Loves to laugh til she cries, drink wine and eat chocolate & gherkins (but not together).


    Digital Mums Question?


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    First up have a look at our FAQs to see if we've already answered it. Still got a burning question? We love to chat, so feel free to book in a call with our Admissions Team to discuss our training in more detail.

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