Last updated: June 2026
Digital Mums (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
By using our website at digitalmums.com, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect the following types of information when you visit or interact with our website:
Information You Provide Directly
- Name and email address (if you contact us or subscribe to our newsletter)
- Any other information you voluntarily provide through our contact form
Information Collected Automatically
- IP address and browser type
- Pages visited and time spent on the site
- Referring URLs (the site you came from)
- Device type and operating system
This information is collected via cookies and analytics tools including Google Analytics 4.
2. How We Use Your Information
We use the information we collect to:
- Operate and improve the website
- Respond to enquiries submitted through our contact form
- Analyse website traffic and user behaviour to improve content
- Send newsletters or updates if you have opted in to receive them
- Comply with legal obligations
3. Cookies
Our website uses cookies — small text files stored on your device — to improve your browsing experience and collect analytics data. Cookies we use include:
- Essential cookies — required for the website to function properly
- Analytics cookies — used to understand how visitors use our site (via Google Analytics)
- Affiliate tracking cookies — used to track clicks to our casino and betting partners
You can control cookie settings through your browser. Please note that disabling cookies may affect the functionality of certain parts of the website.
4. Third-Party Links
Our website contains links to third-party websites, including online casinos and sportsbooks. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.
5. Affiliate Relationships
Digital Mums participates in affiliate marketing programmes. This means we may earn a commission when you click on links to our casino or betting partners and sign up or make a deposit. This does not affect the price you pay or the service you receive. Our editorial content remains independent of these relationships.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Contact form submissions are retained for up to 12 months. Analytics data is retained in line with Google Analytics default settings.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- The right to access the personal data we hold about you
- The right to request correction of inaccurate data
- The right to request deletion of your data
- The right to withdraw consent at any time
- The right to lodge a complaint with a supervisory authority
To exercise any of these rights, please contact us at the email address on our Contact page.
8. Children’s Privacy
Our website is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted personal data to us, please contact us immediately and we will take steps to remove it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us via our Contact page.
