Privacy Policy
Last updated: 20 July 2026
This Privacy Policy explains how Digital Mums (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit digitalmums.com. By using this website you agree to the practices described here.
1. What Data We Collect
- Usage data: Pages visited, time on page, browser type, device, IP address — collected automatically via Google Analytics 4
- Contact data: Name and email if you submit a contact form
- Cookie data: Analytics, functional and affiliate tracking cookies — see our Cookie Policy
We do not collect payment data, passwords, or sensitive personal information.
2. How We Use Your Data
- To operate and improve this website and its content
- To understand how visitors use the site via Google Analytics 4
- To respond to contact form submissions
- To track affiliate referrals via cookies when you click partner links
- To comply with legal obligations
3. Legal Basis (UK / EU Users)
- Legitimate interests — analytics and site improvement
- Consent — cookies where required by applicable law
- Contract performance — responding to contact form enquiries
4. Third-Party Services
- Google Analytics 4 — usage analytics, processed in the US under Standard Contractual Clauses. Google Privacy Policy
- Affiliate partners — when you click a partner link, their own cookies and privacy policies apply
- WordPress / Yoast SEO — site platform. No additional personal data collected beyond standard server logs
5. Cookies
We use cookies for site operation, analytics, and affiliate tracking. Full details in our Cookie Policy. You can manage preferences via your browser settings or our cookie consent tool.
6. Data Retention
Analytics data: 26 months (Google Analytics default). Contact data: 12 months. Affiliate cookies: 30–90 days depending on programme.
7. Your Rights (UK / EU)
Under UK GDPR and EU GDPR you have the right to access, correct, delete, or object to processing of your personal data. You may also lodge a complaint with the UK Information Commissioner’s Office at ico.org.uk.
To exercise any right, contact us via our Contact page.
8. Children’s Privacy
This website is intended for adults aged 18 or over. We do not knowingly collect data from anyone under 18. If you believe a minor has submitted data, contact us immediately.
9. Changes to This Policy
We may update this policy at any time. The “Last updated” date above reflects the current version. Continued use of this site after changes constitutes acceptance.
10. Contact
For privacy queries, use our Contact page.
